This is a sponsored post by Accusoft.
Faster, flexible and easy. It would be surprising if those words weren’t the top cited needs for your customers on what they expect when using your fintech app. If you can provide these obvious, yet sometimes elusive characteristics in your next release, you’ve hit the jackpot or, at the very least, met expectations!
Speaking of customer expectations, faster, flexible, and easy ARE the expectations. Any usability friction can at best annoy. At worst, it can cause you to lose customers, particularly when competition is fierce, and especially after the past few years with the rise of the “gig economy.”
What is the Gig Economy?
The gig economy is based on flexible, temporary, or freelance jobs, often involving connecting clients and customers through an online platform. But not only that, the gig economy also connects and attracts those customers who expect speed, flexibility, and ease of use.
Starting in 2020, the gig economy grew substantially as jobs were eliminated, and previous full-time workers turned to part-time and contract work for income. Many workers took delivery service jobs bringing necessities to home-bound consumers.
Thriving within the gig economy is a big opportunity for fintechs. The gig economy spans generations – from those in their first job who have added a side hustle, to those working multiple temp or freelance positions, to those in retirement who want to earn some extra income. What they all have in common is the need for services that are fast, flexible, and easy to use. They don’t have the time or patience to deal with clunky, slow services that don’t deliver to their expectations.
A recent GWI report on U.S. fintech trends shows that the widespread usage of digital financial tools offers brands a huge upside for fintech applications, particularly with the “gig economy.” 30% of Americans participate as workers in the gig economy in some way, and digital financial tools are by far the most preferred way to manage their multiple streams of income.
If You Integrate (Fast, Flexible, and Easy to Use Document Processing), the “Gig” Will Come
Fintech companies may be on the cutting edge of software innovation, but even their most sophisticated applications need the ability to accommodate a variety of document-heavy processes used in the financial services industry. That’s why 94 percent of them leverage some form of digital document management solution.
Developing or enhancing a fintech app for the gig economy is tricky, as they expect more of their software applications than ever before (faster, more flexible, easier). Piecemeal solutions that offer only a few features are being overtaken by more comprehensive platforms that deliver a fuller end-to-end experience. Developers are adjusting by making essential technology upgrades to their tech stack, incorporating more capabilities, while also building innovative features that set their solutions apart from the competition. Thanks to third-party software integrations, they’re able to do it all.
Third-party software integrations allow developers to build more cohesive software solutions that provide all the essential features a customer may require. Instead of pushing them into a separate application to interact with their documents, provide a signature, or fill out a digital form, they deliver an unbroken experience that’s easier to navigate and manage from start to finish.
Upgrading Your Fintech Application’s Potential
By turning to a partner with the right software integrations, fintechs can quickly implement powerful features while keeping their own development efforts focused on designing best-in-class capabilities and bringing them to market quickly.
With more than 30 years of experience helping fintechs enhance their integrations, Accusoft’s collection of SDK and API solutions provides a broad range of document and image processing solutions that can help improve efficiency, reduce errors, and deliver a better overall user experience. Whether you need the viewing, editing, and document processing features of PrizmDoc, or the image clean-up, conversion, and OCR capabilities of ImageGear, our family of software integrations can make it easy for fintechs to incorporate the functionality they need without having to rethink their tech stack. And most importantly, fintechs will be well prepared to meet and sustain the growing expectations of the gig economy for speed, flexibility, and ease of use while using their digital finance tools.
To learn more about how Accusoft integrations can help your fintech app stay relevant in the gig economy, talk to one of our solutions experts today.
