- Paysera is partnering with Ria to add cash-pickup capabilities to its suite of financial services offerings.
- Paysera clients can select from Ria’s network of 522,000 cash pickup locations in 152 countries.
- The new service is currently available to Paysera clients using electronic banking and will be made available on the mobile app in the first half of this year.
E-money app Paysera is adding a cash-pickup service to its suite of financial services offerings. The new capability is made possible thanks to a partnership with international money transfer company Ria.
Owned by Euronet Worldwide, Ria enables clients to send money to a physical Ria cash pickup location instead of a bank. Customers can choose from Ria’s network of 522,000 cash pickup locations in 152 countries. Under today’s partnership, Paysera clients can now tap into this network when sending and receiving funds.
“Sometimes it’s not possible to transfer money to a bank account because the recipient doesn’t have a local bank account,” said Paysera CEO Gintautas Mezetis. “Even if the recipient has an account, it may not be linked to a debit card, the card may have been lost, or there may be no ATMs around to withdraw the money. An international transfer from Europe to Asia is sometimes more expensive than an alternative cash pickup transfer. Therefore, there are many situations where cash pickup transfers are useful and necessary.”
Paysera anticipates the new cash pickup offering will benefit migrants working in developed countries in Europe. Specifically, Paysera is seeking to help Ukrainian citizens temporarily living in European countries due to the war who need to transfer money back home.
The new Ria cash pickup service is currently available to Paysera customers using electronic banking. The company plans to make cash pickup available on the mobile app in the first half of 2023.
Paysera offers an online merchant payment gateway, money transfers, currency conversions, payment cards with a tandem financial management app, event ticketing, and a parcel locker network. The Lithuania-based company has had more than one million app downloads since it was founded in 2004.
As a legacy player in the money transfer space, Norway-based Ria also offers bill payment, mobile top-ups, prepaid debit cards, check cashing, and money orders. The company is partnered with many major retailers to serve as cash pick-up locations, including Walmart, 7-Eleven, Privatbank, and Post Finance.
