- Identity verification innovator Sumsub introduced a new full-cycle identity verification solution this week.
- The new offering addresses new trends in identity verification – including the rise of deepfakes and synthetic fraud.
- Headquartered in London, Sumsub made its Finovate debut at FinovateEurope 2020 in Berlin, Germany.
Identity verification specialist Sumsub launched a new full-cycle identity verification solution this week. The new offering, according to company co-founder and CEO, Andrew Sever, is designed to address accelerating fraud threats. This includes what Sever indicated was “an alarming 70% of fraud activity” taking place after the KYC stage.
Broadly speaking, the new platform is a response to four trends in identity verification: the increase in global fraud, the trend toward non-document verification and digital IDs, tightening regulations in a number of industries, and the democratization of AI technology and innovation. This latter development has created a new challenge in the form of deepfakes and synthetic fraud.
Sumsub’s new offering combines user and business verification, transaction monitoring, fraud prevention, and case management solutions into a single, unified dashboard. The technology enables users to orchestrate identity verification flows and offers unlimited customization. The AI-enabled platform monitors and analyzes data at every stage to identify potentially suspicious behavior.
“The new platform is the unique solution to an equation with three variables, conversion, anti-fraud, and compliance, many leaders in the verification industry struggled to solve until today,” Sumsub co-founder and CTO Vyacheslav Zholudev explained. Zholudev noted that Sumsub provides the highest pass rates across emerging and developed countries, and is among the few providers to openly share conversion rates. “It’s crucial that Sumsub breaks down borders for businesses by bringing top-notch customer experiences customized to different jurisdictions.”
Founded in 2015 and headquartered in London, SumSub stands for “Sum & Substance.” The company made its Finovate debut at FinovateEurope 2020 in Berlin, Germany. At the conference, the company demoed its KYC/AML checks and risk management toolkit. The toolkit helps business convert more customers, verify more customers faster, lower costs, and identify fraud.
SumSub prevents more than 50,000 fraud attempts every month, covering 220+ countries and territories. The company raised $30 million in Series B funding in December of last year. The round was led by Flint Capital.