At FinovateSpring last month, Moov CEO Wade Arnold talked to us about how and why he built his company, what his greatest hurdles have been, and what he is looking forward to next.
For those unfamiliar with Moov, it is a fintech that provides a payment orchestration API that allows customers to accept, store, send, and spend money. The all-in-one experience offers customers direct connection with card brands, The Clearing House, and the Federal Reserve.
And if you’re unfamiliar with Wade Arnold, you’re missing out! He’s always the smartest guy in the room, and he’s humble enough to share his knowledge with anyone who will listen. Here are the highlights of our conversation with him at FinovateSpring.
What was the impetus to build Moov?
I was inspired to build Moov because, through three different startup companies inside of the financial service space, we spent a lot of time dealing with legacy infrastructure rather than building the product that we wanted to take to market. And so, rather than building another abstraction, I decided to take on the job of building straight to the payment that works.
How many times did you pivot?
I think [we’re] pivoting daily, but for us the biggest pivot was doing payment rails linearly. I definitely wanted to go do everything all at once but thankful that we started with ACH, started with our wallets, then to card acquiring, and just building out each component as our customers needed.
What were the biggest hurdles you faced early on?
The biggest challenge for Moov was getting the Federal Reserve, the Clearing House, and four card brands to say, “yes” to a brand new startup wanting to build directly onto the backbone of their payment infrastructure. So once we were able to overcome that, we were able to start writing code and developing the platform.
If you could repeat the process and start over, what would you do differently?
I’d slow down on sales, and focus on customers. So there’s always a drive to create revenue faster and faster, and that’s an area that I think you have to wait until the company’s ready to go very fast and invest into that opportunity to grow your market.
What’s the biggest lesson you’ve learned from VCs during the funding process?
Interacting with VCs is kind of funny for me. I didn’t really do a market analysis. I just said, “This is broken, I’ve dealt with this my entire life, and want to go build something to fix it.” It was fascinating interacting with VCs, but coming from the opposite angle. As a builder, that’s kind of a bottoms up approach. And they were coming from a market dynamics [perspective]. Both of us landed in the same place.
Where do you see Moov in 10 years?
The vision for the business in 10 years is to really just keep on focusing on customers. You know, a delighted customer is the best reference possible. So we’ll keep on doing that. My long-term aspirations are that we’re a legacy incumbent someday, which just means that, for a period of time, we were the best thing that people could build on top of and that would be an incredible privilege.
