“When we got the order we were non-essential, that was the day we cleared house,” said Suzanna Cameron, 30, the owner of Stems, a flower shop in Brooklyn, New York.
After her store was forced to close in response to the coronavirus pandemic, the single mom said she tried to pivot with virtual flower arranging workshops and free contactless delivery, but the business quickly came to a standstill.
“The next day I let most of my staff go.”
Cameron said she knew the business could not weather two months without work. For florists, spring is the peak season. “From a cash flow basis, that’s detrimental,” Cameron said.
Suzanna Cameron, 30, is the owner of Stems, a flower shop in Brooklyn, New York.
Source: Suzanna Cameron
“I am leaning into the fact that I have some savings in the business and basically it’s going to be a bleed out and I hope we make it to the other side,” she said.
There is hope: As a sole proprietor, Cameron is eligible for the government’s Paycheck Protection Program to help survive the economic fallout from COVID-19.
How the loan program works
‘I’m not eligible’
Since Cameron already laid off her staff, she worries that she would no longer qualify for loan forgiveness. That’s where misconceptions persist.
It is true that to be approved for the program, both the headcount and the compensation levels would need to be restored to where they stood before the COVID-19 crisis.
But Cameron could still rehire her workers and use the money from the government to pay them for up to eight weeks — whether they are working now or not, explained Richard Winchester, a tax law professor at Seton Hall University School of Law.
Part of the confusion stems from the guidance released by the Small Business Administration, Winchester said. “We are trying to build a plane while we are in flight.”
The goal, however, is clear, he added. ”All the government wants is for businesses to start paying their workers again,” Winchester said.
If they “rehire the workers and use the money to fund their paychecks,” then, “the loan transforms into a grant.”